During my initial meetings with a business, we discuss their internal sales operations in great detail. Understanding their sales process is crucial in ensuring that the business is ready to receive new customers with optimum customer service and sales experience, as we move towards implementing a marketing and advertising strategy. 

One of the biggest questions businesses face when implementing a new advertising strategy is how long they should wait before evaluating its success. While there is no one-size-fits-all answer to this question, there are a few things you can consider to determine the right timeline for your business.