During my initial meetings with a business, we discuss their internal sales operations in great detail. Understanding their sales process is crucial in ensuring that the business is ready to receive new customers with optimum customer service and sales experience, as we move towards implementing a marketing and advertising strategy. The ultimate goal is to increase the closing ratio, which in turn increases the client's ROI.

With my background in advertising sales as a Sales Rep and General Sales Manager for Estrella Media in Dallas and Denver, I have gained valuable insight into the heart of a client's business, which is their sales operations.
In addition, when introducing a new marketing strategy, it is imperative that the sales team is proficient in communicating the new message to potential customers. Providing sales training can help employees understand the new marketing strategy and the benefits it offers to customers. This understanding enables the sales team to become more confident in their approach to selling the product or service.
Moreover, internal sales training can help maintain consistency in messaging across the sales team. Consistency is vital in reinforcing the new marketing strategy in the minds of potential customers, such as answering calls with the taglines of the campaign.
Additionally, internal sales training can help identify areas where the sales team may need additional resources or support. By providing necessary training and resources, businesses can ensure that their sales team is well-equipped to successfully implement the new marketing strategy.

In conclusion, investing in internal sales training is a critical component of implementing a new marketing strategy. It helps to ensure that the sales team is prepared to effectively communicate the new message to potential customers, reinforce consistency in messaging, and identify areas where additional resources may be needed. By prioritizing internal sales training, businesses can increase the success of their new marketing strategy and ultimately boost revenue.

How long should i wait before cancelling an advertising campaign if its not working.